Pretzels a Hit at Festival of Bread

Over two sun-soaked days in early July WorldBake travelled to Bradgate Bakery’s Festival of Bread in partnership with our German associates from Ditsch, to showcase our fantastic Pretzel product range. The festival featured a variety of bread suppliers, their excellent stands, cooking masterclasses, and plenty of giveaways.

Our stand looked terrific, full to the brim with a huge variety of Pretzels. Ditsch master chef, Rene, displayed the versatility of the products, baking delicious snacks for the events attendees in addition to the stunning golden brown Laugenbrezels hanging from their Pretzel trees.


The centrepiece of our stand and the main talking point of the day was the Knotted Pretzel Sandwich. The product has seen tremendous success in partnership with Bradgate into Tesco Extra stores, where it has become the carrier for their top selling Finest sandwich since its January launch date. A product which took a lot of hard work on all sides to get to market has certainly paid off and the festival marked a great occasion to celebrate that.


Pretzels most definitely left their mark on the event with all feedback overwhelmingly positive, and many returning for more handfuls of our samples or leaving with Pretzel-filled goodie bags. WorldBake generated a lot of buzz and interest from a wide range of customers and a great couple of days were enjoyed by all.


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