Pretzel Rolls a Big Hit in Veganuary

According to non-profit organisation, Veganuary, record numbers have pledged to go vegan throughout the whole of January, with many more regularly introducing plant-based alternatives into their diet.

Whether the motivation is to cut the amount of animal foods in their diets, reducing animal suffering, improving health or to lessen the environmental damage caused by food production, this once niche movement is undoubtably gathering traction amongst the general public.

The UK’s supermakets are embracing this change in eating by improving the accessibility of tasty vegan food and providing advice and support to anyone wanting to move towards plant-based eating…and the results have been incredible.

According to the Mail Online, M&S’ new vegan ‘no salt beef’ sandwich, made using pretzel rolls from WorldBake has been dubbed ‘the best thing ever’ by shoppers, with two selling every minute and stores running out of supplies.

We are thrilled that our vegan pretzel roll has been so well received. Should you wish to know more about this, or any of our other products email

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