Our Journey: WorldBake Becomes Ditsch UK
After nearly 20 years of partnership with Ditsch, we are proud of this next chapter in our story: WorldBake is becoming Ditsch UK from 1st December 2025.
This marks a significant milestone in our journey and strengthens our presence in the UK market while connecting us more closely with one of Europe's most respected bakery brands.
A Partnership Built on Quality and Trust
Our relationship with Ditsch began almost two decades ago, founded on a shared passion for exceptional bakery products and consistent quality. Over the years, WorldBake and Ditsch have worked side by side to bring authentic German pretzel products to the UK market, combining Ditsch's baking heritage with our deep understanding of the local market. This long standing collaboration has set the foundations for what comes next.
Becoming Part of the Valora Group
By joining the Valora Group, we are becoming a part of a wider family with a strong focus on food service, innovation and convenience. Valora's commitment to sustainable growth, product development and operational excellence perfectly aligns with our own vision. As Ditsch UK we will continue to deliver the same trusted products and services our customers have come to know and love, just now supported by the scale, resources and innovation of an international network.
What This Means for Our Customers and Partners
While our name and brand are evolving, our core values remain the same. You will continue to work with the same dedicated team, experience, the same reliability and enjoy the same great products. What's new is our ability to bring greater innovation, efficiency and creativity to the UK bakery market - backed by the heritage and expertise of Ditsch and the global strength of Valora.
Looking Ahead
This transition marks more than a rebrand, it is a renewal of our promise to bring exceptional bakery craftsmanship to our customers, with the agility and vision to meet the needs of a changing market.
We are excited to begin this new chapter as Ditsch UK, and we thank all our employees, partners and customers for being part of our journey so far.
Together we look forward to shaping the future of bakery innovation in the UK and beyond.
Find out more at: